Ad Creative IQ
PROBLEM
Mobile app publishers and advertisers have limited visibility into the digital ads and creative strategy of their competitors. Without trends and performance data, customers spend many hours manually analyzing ad creatives to inform their campaign strategies.
OPPORTUNITY
Ad Creative IQ allows for faster analysis of digital ads through automatic tagging and attribute extraction (e.g. color, object recognition). It provides insights into which ad creatives are successful, so customers can easily identify best practices and industry trends to implement into their own ad campaigns.
MY ROLE
Product Design Manager leading a team of three designers.
LANDING PAGE
01
The Ad Creative IQ landing page provides an overview of the tagging system and a sampling of ad creatives to explore.
COLOR OVERVIEW
02
The Color overview introduces color tags, whereby ads are classified by color. Interaction lets users choose colors and view a selection of color tags and ad creatives.
AD CREATIVE DETAILS
03
Clicking on any ad creative card displays performance metrics and metadata in a modal. Users can also watch and download creatives from this view.
MOTIVATION OVERVIEW
04
Users can easily navigate between the other tag categories and get familiar with the classification system while exploring top tags and ad creatives.
AD CREATIVE GALLERY
05
The Creative Gallery displays digital ads from tens of thousands of apps on iOS and Android across 16 ad networks. Users can quickly narrow results down to see which creatives are performing best.
SELECT CREATIVES TO ANALYZE
06
Once the desired filters are applied, users can easily select creatives for deeper analysis.
ADD TO A COLLECTION
07
Selected creatives can be saved to a collection to analyze at any time.
VIEW CREATIVES IN TABLE MODE
08
The table mode provides an alternate view that focuses on the performance metrics and attributes of each creative.
FILTER BY TAGS
09
The extensive tagging system is readily available to refine gallery results. Search or browse for categories or individual tags.
CREATIVE COLLECTION ANALYSIS
10
Creatives in a collection are automatically organized for analysis by tag category.
COLOR ANALYSIS VIEW
11
The individual category views provide a detailed performance breakdown of creatives in the collection. In this view, the highest performing colors are automatically identified, and strategic opportunities are suggested to the user.
VIEW CREATIVES BY TAG
12
Creatives associated with specific selected tags can be viewed at a glance in a gallery modal, or viewed in the full Creative Gallery screen.